Cornering the video market
Last Tuesday, just as the Ted Stevens indictment story was breaking, a woman called the newsroom saying she had video of a bear attacking a moose calf in her front yard. I didn’t make it out to Jennifer’s house until Wednesday morning, but by then she had shot more footage, this time of the Alaska Department of Fish and Game responding to the area.
Technically the footage could be better — the camera work is shaky, lots of panning and zooming, poor audio — but what an amazing moment to get on camera! It’s a rare event to see, let alone capture, and it was obvious immediately that she had a great story to tell.
After copying the files, I asked Jennifer to describe what happened in an audio piece (one take, two minutes. She totally nailed it) and then shot some b-roll of the area. The finished product took about four hours to produce, in large part because of file conversion problems (VOB to AVI to MOV), but in three days it’s received nearly 30,000 views on adn.com, making it one of our most popular videos of the year.
I frequently hear newsroom staffers (to be honest, usually photographers) ask why we have to shoot video when the views don’t justify the effort. I think this experience provides an answer: By producing video we redefine people’s understanding of the newspaper to include video. When we own online video in our local market users look to us (and not just TV) to distribute their content and, more importantly, they’ll visit our site first to see news video.
An aside: like many long-time Alaskans I’d gotten a little blase about bears. Not stupid, but I certainly didn’t understand what a bear attack looked like. The bear in the video throws that moose around like it’s nothing at all — which is all that’s left at the end.
UPDATE: CNN called the office today looking to run the video. I got this information second hand, so I don’t know if it’s just the website or for broadcast (quality seems suspect for broadcast).
UPDATE 2: The video is now posted to CNN’s homepage. I’m a little disappointed they gave the Daily News a “courtesy” credit instead of a “produced by” credit.
Saturday, August 2nd, 2008





